PR standards define what needs to be measured. Julie O'Neil, Ph.D takes a look at the Washington Redskins' recent media monitoring debacle.
When you're in the market for measurement strategy, it's never a bad idea to revisit the classics.
AMEC members have reported revenue growth over the past year, yet public relations and social media measurement remains a challenge, as Richard Bagnall notes.
In October 2010, PRSA announced a "groundbreaking" partnership with NYU to develop PR measurement standards. The question is: will they stick?
