Happy Birthday to the Measurement Queen
Estimated Reading Time: 8 minutesKatie Paine aka the "measurement queen" has had an indelible impact on the life and career of many public relations practitioners.
10
Oct 2011
27
Apr 2011
Influence is Not a Number
Estimated Reading Time: 8 minutesKlout claims to be the standard for online influence while merely measuring Twitter and Facebook activity. True influence is not a number.
01
Oct 2010
When #measurePR Became A Campfire
Estimated Reading Time: 3 minutes
“Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…”
If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.
I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).
Frankly, when I was 11 years old, I didn’t think about stuff like that.
Because it’s a great campfire song?
10
Mar 2010
3 Questions to Ask – and Answer – When Launching a Twitter Chat
Estimated Reading Time: 9 minutes
As founder of the #measurePR Twitter chat, I was invited to, and participated in, #chatmixer last night (party image, David Domingo, Creative Commons).
The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – hence the choice of #chatmixer as a hashtag. Truth be told, I wasn’t quite sure what to expect, though Justin Goldsborough, Heather Whaling and Valerie Simon […]