MeasurePR: Why Are AVEs Still Around?
Estimated Reading Time: 3 minutesThe July 5 #measurepr Twitterchat was hosted by Jen Zingsheim and discussed ad value equivalency and summer reading lists.
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Jul 2011
31
May 2011
MeasurePR: The Community Edition
Estimated Reading Time: 2 minutesOn May 24, 2011, Jen Zingsheim of CustomScoop guest-moderated a community edition of the #measurePR Twitter chat.
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May 2011
A Double Dose of #measurePR
Estimated Reading Time: 4 minutesSteve King of Small Business Labs and Eric Peterson of Twitalyzer were both recent guests on the #measurePR Twitter chat. Here is the recap & transcripts.
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Apr 2011
Bad PR Measurement Gets a Smackdown
Estimated Reading Time: 9 minutesThe April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.