Working with a PR Pro: Third Time’s a Charm
Estimated Reading Time: 6 minutesTo successfully work with a brand, public relations pros must manage client expectations, be proactive and communicate well.
24
Oct 2011
12
Aug 2011
How Not to Pitch (Insert Site Here)
Estimated Reading Time: 1 minuteA recent pitch had the phrase "insert site here" when outlining relevant articles written for other sites. This is how not to pitch.
14
Jun 2011
How Not to Pitch Anyone
Estimated Reading Time: 7 minutesIf you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.
27
May 2011
The Brand View When Looking For a PR Pro
Estimated Reading Time: 8 minutesHowie Goldfarb explains the brand view when companies look for a publicity expert, with tips on what to do/not to do.