Measuring the Networked Nonprofit, by Beth Kanter and Katie Paine, is a must-read for anyone interested in social good and the measurement thereof.
Social Media ROI is no longer an afterthought. Matt LaCasse is committing to becoming knowledgable in this area.
Seven posts that made me think, laugh and happy, running the gamut from web changes to sound bite addiction to, yes, social media "heresy."
Instead of talking about Google+ or Spotify, these seven posts discuss public relations, social media, ROI and connections.
