Weekly Roundup: Measurement Matters
Estimated Reading Time: 3 minutesAt the end of a week full of musings on public relations measurement, these seven posts are more food for thought.
21
Nov 2010
18
Nov 2010
Automation in Public Relations Measurement: Yea/Nay?
Estimated Reading Time: 9 minutesAutomated tools have contributed greatly to public relations and media measurement. But can artificial intelligence replace real intelligence?
16
Nov 2010
Measuring Public Relations: ROI and Unicorns
Estimated Reading Time: 6 minutesWhen it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.
04
Oct 2010
Social Media Metrics: Frameworks Frameoff!
Estimated Reading Time: 2 minutes
As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.
That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.
Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]