On ROI, Social Media, and Relationships
Estimated Reading Time: 4 minutesMatt LaCasse explains why communication professionals have a responsibility to re-train clients and customers on how they regard social media ROI.
08
Jul 2011
02
May 2011
What’s the ROI of Training Rides?
Estimated Reading Time: 8 minutesWhenever possible, we should rigorously measure the ROI of social media. However, qualitative understanding should not be discounted.
03
Nov 2010
MeasurePR: The BrandBuilder Edition
Estimated Reading Time: 3 minutesOlivier Blanchard aka The BrandBuilder is not shy about expressing his views on marketing and measurement. He'll grace #measurePR on Nov. 9, 2010.
21
Sep 2010
MeasurePR, the Don Bartholomew Edition Round II
Estimated Reading Time: 1 minute
I probably sound like a breathless teenager
But last week’s #measurepr chat with Don Bartholomew was
Awesome.
We continued our conversation on social media and ROI.
Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as
On not letting the tool wag the measurement dog:
