traackr

21 Nov 2011

Why a Social Credit Score is an Empty and Dangerous Notion

Why a Social Credit Score is an Empty and Dangerous Notion

Estimated Reading Time: 5 minutes

Social credit scores inaccurately lead people to they they are measures of their online worth. Pierre-Loic Assayag of Traackr elaborates.

By Guest Contributor|Nov 21, 2011|Categories: Influencer Marketing, Measurement & Metrics, Social Media|Tags: klout, online influence, pierre-loic assayag, social credit score, traackr|37 Comments

28 Oct 2011

The Klout Drama Kontinues

The Klout Drama Kontinues

Estimated Reading Time: 5 minutes

Despite its much-touted changes, Klout is no closer to being a predictor of real influence than it was a year ago.

By Shonali Burke|Oct 28, 2011|Categories: Influencer Marketing, Social Media|Tags: influence, klout, social proof, traackr|73 Comments

16 Jun 2011

When Traackr Met MeasurePR

Estimated Reading Time: 3 minutes

What do a detective novel, a Twitter chat and an influencer identification dashboard have in common?

By Shonali Burke|Jun 16, 2011|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, brian meeks, klout, social media measurement, traackr|12 Comments

07 Jun 2011

Want to Identify Online Influencers? Try Traackr

Estimated Reading Time: 9 minutes

Traackr identifies online influencers not just based on Twitter or Facebook activity, but on their digital footprint based on topics and keywords.

By Shonali Burke|Jun 7, 2011|Categories: Influencer Marketing, Public Relations, Social Media|Tags: courtney vaught, derek skaletsky, online influence, pierre-loic assayag, Propz, traackr|33 Comments