Actually, I could get several bees in my bonnets, if only I had bonnets, so my hats have to do instead.
Sometimes they’re to do with why PR practitioners can be the worst ambassadors of our profession, sometimes they’re to do with absolutely ridiculous social media campaigns… but I’m pretty sure that, just like me, you get bees in your bonnets over certain things.
These seven posts all relate to a B-i-m-B that I’ve had at one point or another.
So of course I had to share them with you.
Why: Even for folks struggling with social media, home improvement is something pretty much anyone can relate to. I thought Dave made his points using this analogy well.
Why: a really good question and one you should ask yourself, particularly if you make even part of your living as a counselor.
Why: first, it’s an interesting premise. But more than that, I thought this was a good example of using Amplify in a smart way (when you read it, you’ll see that the bulk of the post is an Amp that Gautam shared).
Why: after a crap day yesterday, this made me laugh. And all these things bug me more than they should as well.
Why: As Gini asks, “And we wonder why the PR industry has such a bad perception?”
Why: Sean is a great storyteller, but more than that, this post shows how good customer service and good use of social media can make a difference to whether businesses retain or lose customers.
Why: Far too many businesses have a knee-jerk approach once they start using social media. They need to read this (and if you work for one of them, this might help).