I don’t know if you’ve read My Family and Other Animals by Gerald Durrell; almost everyone I’ve asked in the States hasn’t.

It’s a crying shame if you haven’t; I read it years and years and years (ok, I’ll stop now) ago, and it’s one of the most-beloved books in my collection.

What a cast of characters.

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to).

Not to mention a whole host of plants, insects and animals.

It’s a great book, not just because it’s hilarious, but because it’s wonderfully evocative and, despite the crazy antics described, clearly a loving depiction of an unusual family.

All of which is not to say

any of the writers highlighted below are crazy, gun-obsessed or long-suffering (actually, they might be long-suffering, but I have no way of knowing that).

But they’re all great, and they’re starting to feel like a family to me.

Do go have a read.

1. The feline theory of public relations, by Richard Bailey.

Why: with a headline like that, you think I was going to pass it up?

2. Super Sunday: are you ready for some… advertising! by Davina Brewer.

Why: even though I plan not to watch the Super Bowl, Davina might make me change my mind.

3. “Social media” or “social networking” – which term is correct? from Mizz Information.

Why: I don’t know why we need to quibble over these things, and I liked Maggie’s answer.

4. Where to use keywords in corporate blog posts, by Lee Odden.

Why: the thing I like so much about Lee is that not only does he know so much, he shares so freely.

5. Trying to figure out Quora? Me, too! by Bill Sledzik.

Why: I haven’t come to terms with Quora myself, so it made me feel better that Bill – who is no dumb ass – hasn’t either. Plus it’s a great read.

6. 3 ways to get great content from your boring business, by Shannon Paul.

Why: I’ll give you a hint: three reasons in the headline, and the fourth is the author, whom I ♥ big time.

7. Edelman’s wonky 2011 trust survey, by Paul Seaman.

Why: I trust Paul. That’s why I read him. You should too.

Image: Jon Mountjoy via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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