Matt LaCasse

About Matt LaCasse

Matt believes in having a plan. Whether that's a trip to the zoo or your annual marketing strategy, it involves a lot of research, determination of goals and/or objectives, a knowledge of what works, and the spirit to push the envelope when necessary.Part art, part science, and all attention to detail, a well-designed and executed plan is a beautiful thing. Matt spends his down time with his wife and daughter (soon to be joined by a sibling in Dec. 2016). He sometimes gets to watch his beloved Iowa Hawkeyes and Chicago Cubs.

22 Aug 2012

Could the Survival of Facebook Depend on Its Privacy?

Could the Survival of Facebook Depend on Its Privacy?

Estimated Reading Time: 3 minutes

Matt LaCasse posits that the survival of Facebook could hinge on Team Zuckerberg taking the company private again.

By Matt LaCasse|Aug 22, 2012|Categories: Business Building, Marketing, Social Media|Tags: being profitable, Facebook IPO, raising revenue|11 Comments

19 Jul 2012

Why Klout Doesn’t Measure True Influence

Why Klout Doesn’t Measure True Influence

Estimated Reading Time: 3 minutes

Klout doesn't measure true influence, according to Matt LaCasse. He talks about why you shouldn't pay serious attention to it at the moment.

By Matt LaCasse|Jul 19, 2012|Categories: Measurement & Metrics, Social Media|Tags: influence, influencers, klout, Social Media, Twitter|36 Comments

13 Apr 2012

To Happy Hour or Not to Happy Hour: That is the Question

To Happy Hour or Not to Happy Hour: That is the Question

Estimated Reading Time: 2 minutes

Can managers and employees be social outside of work and keep Human Resources happy? Matt LaCasse examines the issue.

By Matt LaCasse|Apr 13, 2012|Categories: Business Building, Career Development|Tags: community building, customer service, influence, Networking|5 Comments

13 Mar 2012

Committing To Becoming Knowledgable About Social Media ROI

Committing To Becoming Knowledgable About Social Media ROI

Estimated Reading Time: 2 minutes

Social Media ROI is no longer an afterthought. Matt LaCasse is committing to becoming knowledgable in this area.

By Matt LaCasse|Mar 13, 2012|Categories: Business Building, Measurement & Metrics, Social Media|Tags: #sxsmroi, olivier blanchard, roi, social media measurement|30 Comments

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