Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
04 Feb 2013

Context and Community: the 2 Cs That Can Make Social Scoring Work

Estimated Reading Time: 9 minutes

Without context, social scoring is just a numbers game. And communities can be just as, if not more, influential than individuals with high social scores.

30 Jan 2013

Streak: Possibly the Best CRM System for Small Business

Estimated Reading Time: 13 minutes

Streak, currently an extension for Chrome and Safari, is one of the best CRM systems for small business owners who use Gmail or Google Apps.

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