You know what the problem with PR is?
Most PR pros (and firms).
We in the PR industry have done a poor job of defining and promoting what we do.
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”
Ugh.
Image: marcelinoportfolio‘s Flickr stream, CC 2.0
What good PR actually entails is a lot more.
Seeing as how I’ve been ill for the last several days (sinus infection, burn on arm, you don’t want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon.
Image: Flickr user Bart, CC 2.0
No, I didn’t watch it when it was on the air. And I’m kinda-sorta happy about that, because I don’t know if I would have been able to put up with […]
Landing Page Makeover Clinic #29:
InShapeAtTheOffice.com
I first heard about Paper.li via Gautam Ghosh on Facebook a few weeks (or was it a month?) ago.
It looked cool, but I didn’t really start playing with it until last week, and when I Amplify’d Neville Hobson’s excellent assessment of it.
If you’re not already using it, I think you should check it out. IMHO.
What is Paper.li?
Much has already been written about what Paper.li is, so I won’t bore you with too many details.