Shonali Burke

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About Shonali Burke

Shonali Burke is a nonprofit leader helping mission-driven organizations build big and dream bigger. She teaches at The Johns Hopkins University, is a graduate of the Harvard Business Analytics Program, and is creator of The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to blend data and storytelling for better outcomes. Owned by Pickles the Corgi, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.
18 Sep 2010

Spice on Demand

Estimated Reading Time: 2 minutes

Answers

to 10 frequently asked questions that I never have the presence of mind to come up with (the answers, not the questions).

So I decided to write them down, Letterman style.

Number 10

I have no idea how to get your cat down from the tree. I ran public relations for an animal welfare organization, not rescue services.

Number 9

What can you do for me? For starters, pay my mortgage, get me a BMW… oh, I see. That was a rhetorical question.

Number 8

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By |Sep 18, 2010|Categories: Personal|Tags: , |3 Comments
17 Sep 2010

How Connected is Too Connected?

Estimated Reading Time: 6 minutes

On the road

By the time you read this, I will be on my way to an area hospital where my husband has a minor surgical procedure to undergo.

It’s nothing major, but he’ll need a ride back, so I’m going with him to make sure he’ll be ok and gets home instead of mysteriously landing up at the used record store he loves to frequent.

Because we have NO more room for records in our entertainment room/library/office.

At least, not until the basement has been modified into his “man cave.”

[…]

16 Sep 2010

Through the PR Looking Glass

Estimated Reading Time: 14 minutes

Left Right Left Right

When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.

Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.

Image: Gisela Giardino via Flickr, CC 2.0

Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]

14 Sep 2010

The Problem With PR

Estimated Reading Time: 6 minutes

You know what the problem with PR is?

Most PR pros (and firms).

We in the PR industry have done a poor job of defining and promoting what we do.

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”

Ugh.

Image: marcelinoportfolio‘s Flickr stream, CC 2.0

What good PR actually entails is a lot more.

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