Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
18 Jul 2010

From Old Spice’s Nose To Dilbert’s Ears

Estimated Reading Time: 49 seconds

Was Old Spice Guy responsible for today’s Dilbert strip?
Dilbert.com

More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:

[…]

16 Jul 2010

North to Alaska

Estimated Reading Time: 4 minutes

In a couple of days, I’ll be heading to what I’ve always thought of one of the most fascinating places on earth: Alaska.

Image: Travis S.’ Flickrstream, Creative Commons

“Alaska?!” you ask.

“Why?!” you sputter, flavoring your morning coffee with a healthy dose of envy, I imagine.

It all began when I met Mary Barber at the 2009 PRSA International Conference. Mary and I had corresponded on Twitter (is it weird to use that word in conjunction with Twitter? I don’t care.) and made a […]

15 Jul 2010

How Woodworking Makes Brian Meeks a Better Writer

Estimated Reading Time: 7 minutes

“The sheer volume of dreck which my fingers spew forth has helped me to become, albeit only slightly, a more polished writer.” ~ Brian Meeks

This is the first in a three-part interview with Brian Meeks, who goes by the moniker “Extremely Average.” I stumbled upon Brian’s writing on Amplify (how’s that for social media references?), and was fascinated by what he writes about and the way he writes it. So I asked him:

I’ve searched in vain for the […]

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