#measurePR with Marshall Sponder (Part II)
Estimated Reading Time: 4 minutesOn his return engagement with #measurePR, Marshall Sponder talked more about measuring social media, including "ultraviolet activity."
24
Aug 2011
09
Aug 2011
#measurePR with Marshall Sponder (Part I)
Estimated Reading Time: 2 minutesMarshall Sponder, author of "Social Media Analytics," joined the #measurePR Twitterchat to talk about social media measurement.
26
Jul 2011
#measurePR, Social Media Measurement & Klout
Estimated Reading Time: 4 minutesWith social media measurement being the topic du jour, Megan Berry joined #measurepr for an encore engagement.
12
Jul 2011
MeasurePR: Why Are AVEs Still Around?
Estimated Reading Time: 3 minutesThe July 5 #measurepr Twitterchat was hosted by Jen Zingsheim and discussed ad value equivalency and summer reading lists.