MeasurePR: The BrandBuilder Edition
Estimated Reading Time: 3 minutesOlivier Blanchard aka The BrandBuilder is not shy about expressing his views on marketing and measurement. He'll grace #measurePR on Nov. 9, 2010.
03
Nov 2010
22
Oct 2010
Measurement… Supplemented
Estimated Reading Time: 6 minutesPriya Ramesh of CRT/tanaka dropped by the #measurePR Twitterchat to discuss the agency's approach to measuring the Life... supplemented campaign.
01
Oct 2010
When #measurePR Became A Campfire
Estimated Reading Time: 3 minutes
“Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…”
If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.
I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).
Frankly, when I was 11 years old, I didn’t think about stuff like that.
Because it’s a great campfire song?
21
Sep 2010
MeasurePR, the Don Bartholomew Edition Round II
Estimated Reading Time: 1 minute
I probably sound like a breathless teenager
But last week’s #measurepr chat with Don Bartholomew was
Awesome.
We continued our conversation on social media and ROI.
Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as
On not letting the tool wag the measurement dog:
