On Engagement, Ashton Kutcher and Pet Rocks
Estimated Reading Time: 5 minutesJen Zingsheim discusses Ashton Kutcher's decision to have his Twitter feed managed by a marketing agency. Has Twitter become the Pet Rock?
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Nov 2011
21
Nov 2011
Why a Social Credit Score is an Empty and Dangerous Notion
Estimated Reading Time: 5 minutesSocial credit scores inaccurately lead people to they they are measures of their online worth. Pierre-Loic Assayag of Traackr elaborates.
16
Nov 2011
#measurePR: Learning From the Community
Estimated Reading Time: 6 minutesThey say there is no "I" in "team." Well, there's no "I" in "community" either, as a recent #measurePR Twitter chat showed.
14
Nov 2011
The Baconator on Social Media
Estimated Reading Time: 6 minutesBacon and social media go together more closely than you might think. Erin Feldman's "Baconator" badge is a brilliant example of this.