Surveys are an essential part of the public relations pro's toolbox. Andi Narvaez outlines low-to-no-cost ways to administer them for smart PR programs.
Marketers love crunching numbers. It's important to review and analyze data on social media and social networking in context of your business objectives.
Social networking can take on a life of its own if you're not careful. Sometimes cutting back is the only solution to reclaiming your life.
For me, watching India play to win the cricket World Cup, which it last won 28 years ago, is as much about the game as it is about social media serendipity.
