Speaking & Presenting - Shonali Burke Consulting

04 Oct 2010

Social Media Metrics: Frameworks Frameoff!

Estimated Reading Time: 2 minutes

As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.

That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.

Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD […]

By Shonali Burke|Oct 4, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: beth kanter, emetrics, john lovett, seth duncan, social media metrics|1 Comment

24 Sep 2010

Sense Is Lost On Squirrels

Estimated Reading Time: 7 minutes

We’ve talked quite a bit about the need for constantly educating ourselves and our peers recently, haven’t we?

Reminds me of a conversation I had with Back Yard Squirrel the other day.

Image: Les Howard via Flickr, CC 2.0

“So what do you do?” he asked, while trying to reach – upside-down – into the bird feeder.

(Unsuccessfully, I might add.)

“I’m a PR agency of one,” I answered, wondering if a neatly-aimed acorn might knock him off his perch.

[…]

By Shonali Burke|Sep 24, 2010|Categories: Speaking & Presenting|Tags: back yard squirrel, emetrics, ignitedc, prsa10|0 Comments

26 Aug 2010

From WTF To KPI: PR Measurement In Acronyms

Estimated Reading Time: 2 minutes

A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.

I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.

And I didn’t have to put on fancy clothes or fancy shoes to go do it.

I love webinars!

Here’s the deck, in case you’re interested. Download/embed away. […]

By Shonali Burke|Aug 26, 2010|Categories: Measurement & Metrics, Public Relations, Social Media, Speaking & Presenting|Tags: audioboo, business value of PR, ted nguyen|5 Comments

09 Aug 2010

Five Things I Didn’t Expect About Alaska

Estimated Reading Time: 3 minutes

It’s been two weeks since my last blog post?

What in the world have I been up to?

Sorry.

I’ve wanted to write, truly. I just… got caught up with stuff… fell ill… went into my bubble…

I know, I should stop with the excuses. And just try to do better.

What better way to come back from a “dry” spell than to share with you seven five things I didn’t expect to find about Alaska, following my trip there?

It’s incredibly […]

By Shonali Burke|Aug 9, 2010|Categories: Personal, Speaking & Presenting|Tags: alaska, exxon, santa claus|4 Comments