Weekly Roundup: Measurement Matters
Estimated Reading Time: 3 minutesAt the end of a week full of musings on public relations measurement, these seven posts are more food for thought.
21
Nov 2010
16
Nov 2010
Measuring Public Relations: ROI and Unicorns
Estimated Reading Time: 6 minutesWhen it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.
21
Sep 2010
MeasurePR, the Don Bartholomew Edition Round II
Estimated Reading Time: 1 minute
I probably sound like a breathless teenager
But last week’s #measurepr chat with Don Bartholomew was
Awesome.
We continued our conversation on social media and ROI.
Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as
On not letting the tool wag the measurement dog:
01
Sep 2010
Social Media ROI v. Impact: Don’t Confuse The Two
Estimated Reading Time: 3 minutes
What exactly is ROI?
What is social media ROI?
Image: Mark Smiciklas via Flickr, CC 2.0
Is ROI or “impact” more important? Or are they equally important?
Should companies starting out in social media be concerned about ROI?
These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.