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06 Jan 2010

Mirror, Mirror, On The Wall

Estimated Reading Time: 5 minutes

With IABC/Washington’s first chapter meeting of 2010 coming up next week, I thought it would be interesting to see what our moderator, Daria Steigman, had to say of the communication changes over the past decade (h/t Geoff Livingston for giving me the idea from the final BlogPotomac). That’s what our meeting’s focusing on, or “looking back, looking ahead,” as its title goes.

I know Daria will have a lot more to say come next Thursday, but in the meantime, here’s a peek into her grey matter to […]

By Shonali Burke|Jan 6, 2010|Categories: Social Media|Tags: blog potomac, Communication, daria steigman, facebook, flickr, geoff livingston, iabc washington, integrated communication, john taylor, linkedin, myspace, paul sherman, public affairs, shashi bellamkonda, Social Media, stakeholders, torod neptune, Twitter, web 1.0, web 2.0, wordpress, youtube|2 Comments

17 Aug 2009

Demystifying Digital Communications

Estimated Reading Time: 3 minutes

Last week I had the pleasure of presenting a couple of workshops at Goodwill Industries International‘s 2009 Summer Learning Event in Grand Rapids, Mich. – an educational “retreat” of sorts for GII employees. I say “pleasure” because the event was organized beautifully, I got to visit Grand Rapids for the first time and, most of all, the workshops were a ton of fun.

The second class I taught (the first was on measurement) was on “social media 101.” What’s delightful to me about this kind of class is that […]

By Shonali Burke|Aug 17, 2009|Categories: Social Media|Tags: communications, facebook, GII, goodwill, Public Relations, Social Media, Twitter, youtube|7 Comments

07 Aug 2009

Don’t Dig Yourself, Lazarus

Estimated Reading Time: 4 minutes

Yesterday I was millions of people taken completely unawares by Twitter’s DDOS (distributed denial of service). In plain English, that means that those of us who consider Twitter our virtual world were shut out from “talking” to our tweeps, conducting our informal focus groups and taking comfort from our cheering squads while the service was suffering from an outage.

Apparently this also affected Facebook, but since I’m one of those who streams content from Twitter to Facebook, rather than vice versa (or simply versa), the […]

By Shonali Burke|Aug 7, 2009|Categories: Public Relations, Social Media|Tags: communications, facebook, nick cave, Public Relations, rss, scott monty, Social Media, Twitter, yammer. friendfeed|4 Comments

05 Mar 2009

Clicking Our Way To Ending Hunger

Estimated Reading Time: 2 minutes

Yesterday I came across an interesting article: “What Would You Never Sell, Though Desperate For Money?” in the Chicago Tribune (hat tip to @ColonelTribune). That’s a relevant question in these times.

But what if you didn’t even have that option? What if you didn’t have anything you would never sell… to keep a roof over your head, or stay reasonably healthy, or put food on the table?

Not a pleasant thought, huh?

Through the Communicator’s Lens

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By Shonali Burke|Mar 5, 2009|Categories: Social Media|Tags: cause, charity, chicago tribune, children, communications, community, facebook, hunger, Nonprofit, share our strength, sxsw, Twitter, tyson foods|3 Comments