Where Does the PESO Model Belong?
Estimated Reading Time: 9 minutesWhere does the PESO model belong? Gini Dietrich shares her expert opinion.
12
Apr 2018
22
Apr 2016
#measurePR Recap (April 2016): Influencer Marketing
Estimated Reading Time: 5 minutesThe April 14th edition of #measurePR featured Gini Dietrich, Pierre-Loic Assayag, Jason Falls, and Amir Zonozi chatting about influencer marketing.
15
May 2012
Marketing in the Round with Gini Dietrich
Estimated Reading Time: 4 minutes"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.
14
Jun 2011
How Not to Pitch Anyone
Estimated Reading Time: 7 minutesIf you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.