On Influence In Public Relations And Social Media
Estimated Reading Time: 9 minutesThe topic of influence in public relations and social media is in danger of being boiled down to numbers without context.
11
Jan 2011
20
Sep 2010
Fox and Klout Give Social Media Swag Bags
Estimated Reading Time: 8 minutes
I watched the pilot episode of Lone Star last night (it debuts tonight on Fox, 9/8 Central).
I was able to do this 24 hours ahead of time because I was apparently identified as one of a group of Klout influencers who were eligible for “Klout perks.”
Klout partnered with Fox to send Lone Star goodie bags to said influencers ahead of the show’s official premier, to…
… well, you can hazard a guess why.
So here’s what was in […]
23
Aug 2010
I’m Not A Twit Or A Twerp, I’m A Tweep
Estimated Reading Time: 2 minutes
Catching up on my RSS reader (I’m woefully behind), I came across this post from Dirk Singer’s Lies, Damned Lies, and Statistics.
It looks at an eMarketer assessment of why regular Twitter users, though relatively small in number (when you compare them to Internet users overall), make the platform I love – and many still love to hate – important:
16
Aug 2010
Influence: From BS to Best Practice
Estimated Reading Time: 3 minutesI “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.
Who’s Philip Sheldrake?
According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”
You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.
He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become […]