IPR - Shonali Burke Consulting

12 Apr 2010

Internal Doesn’t Mean Unseen: Sean Williams on #measurePR

Estimated Reading Time: 4 minutes

How’s this for going back in time in the age of now?

My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.

If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, […]

By Shonali Burke|Apr 12, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #icchat, #measurepr, ad value equivalency, ave, IPR, PR measurement, sean williams, weighted media cost|2 Comments

03 Nov 2009

Sun, Sand and… Measurement

Estimated Reading Time: 5 minutes

In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.

The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]

By Shonali Burke|Nov 3, 2009|Categories: Measurement & Metrics, Speaking & Presenting|Tags: ave, IPR, jason falls, kami huyse, katie paine, lauren vargas, Measurement & Metrics, Public Relations, Shannon Paul|16 Comments

14 Oct 2009

One To Watch Out For: Rebecca Denison

Estimated Reading Time: 10 minutes

I’ve “talked” so often to Rebecca Denison recently that I’m liable to forget I haven’t met her IRL yet. Tell you what, this young lady knows the right way to network.

Rebecca, a “new professional,” and I first connected on Twitter, where she asked if she could pick my brain on career options. I said, “yes.” Then we set up a time to talk, and I was impressed with her lack of entitlement. So now I’m doing whatever I can to help her with her career goals.

Rebecca’s an odd […]

By Shonali Burke|Oct 14, 2009|Categories: Career Development, Measurement & Metrics, Public Relations|Tags: craig carroll, heather whaling, IPR, katie paine, lauren fernandez, mark schaefer, Measurement & Metrics, prsa, Public Relations, rebecca denison, UNC|12 Comments

24 Sep 2009

Media By, For, And Of the Masses

Estimated Reading Time: 2 minutes

I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article).

That’s really not a “a-ha” moment for me, despite all the ballyhoo the ongoing debate about traditional media being dead. But it’s an interesting read, and I was fascinated by the way they tried […]

By Shonali Burke|Sep 24, 2009|Categories: Measurement & Metrics, Public Relations|Tags: first amendment center, IPR, Measurement & Metrics, Media, prweek, sean williams|0 Comments