I came across an interesting post on the value of a Facebook fan today, via Todd van Hoosear and Dave Fleet (h/t to both of you).
Augie Ray, who posited this on Forrester’s blog, said:
It is a question I hear several times a week: What is the value of a Facebook Fan? I’ve seen answers ranging from $136.38 to $3.60. I can’t blame vendors, agencies and consultants for trying to answer the question — the hunger from […]
We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.
If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:
“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come. The Summit was organized by the […]
The last couple of #measurePR chats have been interesting. A few weeks ago, we resumed our chat via a “community” edition, i.e. where we literally just chatted about measuring our favorite subject, PR. There weren’t any guests, or any set agenda – just… us.
Image: Proctor Archives, Creative Commons
You can get the June #measurePR community chat transcript here.
Then, last week, we were extremely fortunate that Lee Odden was able to join us, to talk about the confluence between SEO and PR measurement.
I can’t imagine you don’t know who Lee […]
Yesterday’s #measurePR chat with Jen Zingsheim was terrific. It might not have had the velocity of last night’s #pr20chat (more on that later), but we had a lot of new folks on the chat and quite a bit of fun too.
Jen “reported for duty” exactly on time (that’s what a military upbringing will do for you) and we had a great conversation on making the time to measure, prioritizing and how to kill AVE.
Yes, that old beast reared its ugly head again. Try as we might, we […]