I saw a lot of interesting posts this week.

While they’re not all direct answers to the question, “Who are you?” I think they give some insight into what drives the writers.

Which, of course, is what a good blog post should do, don’t you think?

Let’s get to ’em.

1. The limits of online influence, by Tom Webster.

Why: this is a fascinating look at an exercise in trying to drive action via online influencers. The answer will surprise you.

And h/t to Courtney Vaught of Traackr for pointing me to this.

2. Turn your blog into an iPad app!, by Tom Moradpour.

Why: Tom pointed me to this after Friday’s post on making your blog mobile friendly. I love the way he laid the steps out.

3. 20+ Mind-blowing social media statistics: one year later, by Jake Hird for eConsultancy.

Why: some really cool stats that may be useful to you the next time you’re putting a presentation (or blog post) together.

4. A/B testing: taking your website from good to great, by Shelly Kramer.

Why: love the way Shelly makes the case.

5. A better way to produce nonprofit annual reports, by Michael Hoffman of See3 over at Beth Kanter’s blog.

Why: talk about a potential paper-killer. I’m all for it.

6. Who am I? PR, public relations or social media?, by Stuart Bruce.

Why: it’s the quintessential question so many of us are struggling to answer.

7. The better blogging formula: think, do, write, by Tyler Tervooren over at Problogger.

Why: the next time “blogger block” rears its ugly head, read this. It will help you.

Image: Filipe Dâmaso Saraiva via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke