What Not to Do When Humanizing a Brand
Estimated Reading Time: 6 minutesHumanizing a brand, especially in social media, involves trust agents, truthful conversation and the right human.
15
Jun 2011
14
Jun 2011
How Not to Pitch Anyone
Estimated Reading Time: 7 minutesIf you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.
13
Jun 2011
Nonprofits, Tell Your Stories: Rob Wu of CauseVox
Estimated Reading Time: 4 minutesRob Wu of CauseVox sat down with me at Nonprofit 2.0 conference in DC to talk about why it's essential for nonprofits to tell their stories well.
12
Jun 2011
Weekly Roundup: The Social Good Edition
Estimated Reading Time: 3 minutesSocial media can be a powerful force of change and social karma... if only you let it.