Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

09 Feb 2010

Help A PR Pro Out: The Michael Clendenin Edition

Estimated Reading Time: 2 minutes

I know I’ve been talking (or having other folks talk) about job hunting, do’s and don’ts, etc., quite a bit lately. Honestly, I can’t help it; given this blog is all about “personal” musings on our business and our lives, it really is a reflection of what’s going on with, in, and around me.

Even though I’m not looking for a job myself, I’ve been helped countless times by both friends and strangers (who then become friends… what a wonderful world!) when I have been in the market – and […]

By Shonali Burke|Feb 9, 2010|Categories: Career Development, Public Relations, Social Media|Tags: #HAPPO, getting a job, help a pr pro out, job hunting, michael clendenin|10 Comments

06 Feb 2010

That’s a Lotta Snow: #snowmageddon 2010

Estimated Reading Time: 53 seconds

Didn’t think you’d manage to escape another #snowmageddon-dogs video, didja?

To set the stage, though (remember I used to be in the theater business), here’s what our deck (which is what the kitchen door opens out onto, and the way we get into our backyard, and where the dogs… you know…) looked like this morning around 7 am EST, followed by Lola Elizabeth (don’t you know bassets always, ALWAYS, must have middle names) looking out of the window longingly. And once you’ve had a gander at the photos (more here), do enjoy […]

By Shonali Burke|Feb 6, 2010|Categories: Personal|Tags: #snOMG, burke dogs, dogs in snow, john burke, lola, snowmageddon, suzy|7 Comments

05 Feb 2010

Snowmageddon’s Upon Us!

Estimated Reading Time: 50 seconds

I took this video of my dogs the last time we had “snowmageddon” in the DC area, just before Christmas. That wasn’t even two months ago (dear Zeus, if you’re reading this, I’ve had enough, thank you).

I never got around to posting it the last time, though a few of my Twitter friends enjoyed it – and this time around it seems it’ll snow for quite a while before we can enjoy another canine romp through the white stuff.

Until then, for your viewing pleasure, here you go (and check out those abs on Lola the basset). […]

By Shonali Burke|Feb 5, 2010|Categories: Personal|Tags: #snOMG, basset, dogs in snow video, lola, snowmageddon|0 Comments

03 Feb 2010

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]

By Shonali Burke|Feb 3, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, allan schoenberg, justin goldsborough, kathy moore, katie paine, Measurement & Metrics, PR measurement, pritesh patel, sean williams, twitterchat|12 Comments

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