Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

24 Jul 2009

Follow Friday: The Graceland Edition

Estimated Reading Time: 3 minutes

One of the things that struck me about Elvis’ former home on our recent road trip through Tennessee was just how comfortable it looks.

Graceland’s certainly an imposing structure when seen from afar – or even the front. But once you get inside, the rooms aren’t vast and the furniture looks really comfy. It doesn’t look too much like a rock star’s home, unlike some of the mansions you see on Cribs; it looks like a place you’d want to hang out in.

So this week, I’m highlighting […]

By Shonali Burke|Jul 24, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, arun rajagopal, followfriday, graceland, judy gombita, leigh fazzina, pr, robin lane, tennessee, Twitter, vocus|6 Comments

21 Jul 2009

And The Award Goes To…

Estimated Reading Time: 4 minutes

Seems a day doesn’t go by that I don’t get flooded with invitations to enter award programs, and I’ll bet you suffer the same onslaught. Is it just me, or are there more awards programs, more invitations and more deadlines to deal with these days? Not to mention the fees.

Ribbing aside, each of us has their favorite awards programs – or the ones they’d be thrilled to win. I was curious about this, so I posed the question to communicators (on Twitter, of course), and here’s what I […]

By Shonali Burke|Jul 21, 2009|Categories: Public Relations|Tags: awards, communications, gold quill, golden ruler, iabc, iabc washington, IPR, nspra, pr, prsa, Public Relations, silver inkwell, tips|11 Comments

17 Jul 2009

The One Word

Estimated Reading Time: 55 seconds

Know how you’re always being asked for that one word that defines you? That communicates who you are? That describes your essence?

Here’s a little Friday fun: I asked my Tweeps to fill in the verb in RenÃ© Descartes’ famous saying. All of them are considerably more multifaceted than one word, but it’s intriguing to see the word they connect with the most.

Here are a few, some lighthearted, some earnest:

[…]

By Shonali Burke|Jul 17, 2009|Categories: Public Relations|Tags: brand, communications, descartes, persona, words|3 Comments

29 Jun 2009

Iron Hand, Velvet Glove

Estimated Reading Time: 5 minutes

My friend Katie Paine, who’s at Bulldog Reporter’s PR Measurement Summit 2009 in New York as I type this (and which I’m not attending), sent me an interesting note via Skype. Apparently the conference notebook contains the following reminder to “Please Use Social Media Courteously during the PR Measurement Summit”:

Social media create powerful opportunities for communicating among a network of colleagues — which can be used constructively but can also lead to awkward and unpleasant consequences when used ill-advisedly. During recent conferences in a […]

By Shonali Burke|Jun 29, 2009|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: bulldog reporter, katie paine, Measurement & Metrics, pr, skype, Social Media, Twitter|28 Comments

Previous 237238239 Next