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16 Apr 2010

From Personal Relations to Public Relations

Estimated Reading Time: 41 seconds

I had the good fortune to be a presenter at Social Commerce Camp DC in February, thanks to Shashi Bellamkonda and Kikscore. As I was looking through my deck, it occurred to me it would probably make for a good series of posts on PR best practices for small businesses:

15 Apr 2010

Working “The Ant Principle” Of Public Relations

Estimated Reading Time: 5 minutes

Guest Post by Narciso Tovar

PRs: Are you the Grasshopper or the Ant?

When it comes to creating tales that have a good moral lesson to ’em, Aesop is a fella that almost immediately comes to mind.

He is credited as authoring such fables as The Lion and The Mouse, The Boy Who Cried Wolf and (drum roll please) The Ant and the Grasshopper (also known as The Grasshopper and the Ant or The Grasshopper and the Ants).

The reason I dig The Grasshopper and […]

14 Apr 2010

Making A Big Noise

Estimated Reading Time: 6 minutes

I have some big news (well, for me) to announce today. Starting tomorrow, I’m thrilled that Narciso Tovar, principal of Big Noise Communications that runs on Method+Moxie (you should read it if you’re not already doing so), will be writing a monthly guest post for this blog. My (and yours) very first columnist!

Why?

As is wont to happen in this age of digital media, Narciso and I have never actually met (IRL).

We got to know each other on Twitter, and I’ve enjoyed reading […]

12 Apr 2010

Internal Doesn’t Mean Unseen: Sean Williams on #measurePR

Estimated Reading Time: 4 minutes

How’s this for going back in time in the age of now?

My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.

If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, […]

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