Snapchat is often compared to the “wild west” for brands. Jim Dougherty examines the metrics that you could and should use to measure Snapchat.
Authoritative content is the backbone of sound PR. Yet many organizations ignore non-traditional ways to secure that authority. Shonali Burke explores.
How should we communicate with today's multigenerational workplace? C.A. Newberry takes a look at the importance of sharing messages in more than one way.
When working in digital crisis communications, talking up a storm isn't always the right thing. Sometimes you gotta shut up.
