So Your Spokesperson Flew the Coop…
Estimated Reading Time: 4 minutesBeing prepared for crisis situations is critical, and that means establishing a social media presence early on.
11
Apr 2012
05
Apr 2012
Public Relations: Art or Science?
Estimated Reading Time: 4 minutesKirk Hazlett, APR, Fellow PRSA, a member of PRSA's Board of Directors, offers his thoughts on the question "Is PR 'art' or 'science'?"
26
Mar 2012
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Estimated Reading Time: 9 minutesCase study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.
21
Mar 2012
5 Steps To Set Up Your Measurement Program
Estimated Reading Time: 9 minutesSetting up a smart public relations measurement program doesn't have to be complicated. These five steps will walk you through how to do so.