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18 Feb 2011

Why Klout Should Not Be A Synonym For Influence

Estimated Reading Time: 7 minutes

Bloddy hell, we just can’t get away from “influence,” can we?

Image: Jonathan D. Blundell via Flickr, CC 2.0

Reminds me a little bit of a cheer from my high school days:

Everywhere we go-o-o!

People want to know-ow-ow!

Who we are-are!

[…]

16 Feb 2011

In Public Relations, The Customer Is Your Media

Estimated Reading Time: 9 minutes

Social media makes it imperative for public relations professionals to factor reaching customers into their strategies; because in today's PR world, the customer IS your media.

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