How Arena Stage Uses Initiators to Grow its Audience
Estimated Reading Time: 8 minutesArena Stage takes an "initiator" instead of "influencer" approach to social media marketing.
15
Jul 2011
14
Jun 2011
How Not to Pitch Anyone
Estimated Reading Time: 7 minutesIf you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.
16
Sep 2010
Through the PR Looking Glass
Estimated Reading Time: 14 minutes
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]