communications - Shonali Burke Consulting

05 Aug 2009

You, Who?

Estimated Reading Time: 3 minutes

You know how, sometimes, you’re reading a conference line-up, trying to decide whether you’ll attend or not, and you see a name you’ve never seen, or heard, before? Happens to me every now and then. I like to think I know more than a few people in our “biz,” but sometimes I can’t help but go, “You, who?”

Yes, I get excited by events that are being headlined by the rock stars of our industry, or the folks I call the “WHOs.” These are the folks who – at least to […]

By Shonali Burke|Aug 5, 2009|Categories: Speaking & Presenting|Tags: communications, community, Speaking & Presenting, Twitter|0 Comments

21 Jul 2009

And The Award Goes To…

Estimated Reading Time: 4 minutes

Seems a day doesn’t go by that I don’t get flooded with invitations to enter award programs, and I’ll bet you suffer the same onslaught. Is it just me, or are there more awards programs, more invitations and more deadlines to deal with these days? Not to mention the fees.

Ribbing aside, each of us has their favorite awards programs – or the ones they’d be thrilled to win. I was curious about this, so I posed the question to communicators (on Twitter, of course), and here’s what I […]

By Shonali Burke|Jul 21, 2009|Categories: Public Relations|Tags: awards, communications, gold quill, golden ruler, iabc, iabc washington, IPR, nspra, pr, prsa, Public Relations, silver inkwell, tips|11 Comments

17 Jul 2009

The One Word

Estimated Reading Time: 55 seconds

Know how you’re always being asked for that one word that defines you? That communicates who you are? That describes your essence?

Here’s a little Friday fun: I asked my Tweeps to fill in the verb in RenÃ© Descartes’ famous saying. All of them are considerably more multifaceted than one word, but it’s intriguing to see the word they connect with the most.

Here are a few, some lighthearted, some earnest:

[…]

By Shonali Burke|Jul 17, 2009|Categories: Public Relations|Tags: brand, communications, descartes, persona, words|3 Comments

29 Apr 2009

Social Media, Social Karma

Estimated Reading Time: 6 minutes

There’s an awful lot of social karma going around lately.

JOTW: My First Experience With Social Karma

For the last few years, I’ve occasionally guest-edited the free “Ned’s Job of the Week” e-newsletter. If you don’t know about it, it’s a free weekly newsletter that lists job postings sent to Ned Lundquist, ABC, by subscribers (as well as many he finds himself) in the spirit of sharing.

For a couple of weeks every year, I experience what Ned goes through on a daily basis: sifting through job postings sent by readers, […]

By Shonali Burke|Apr 29, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, communications, community, heather huhman, jotw, mark story, ned lundquist, Networking, social karma, Social Media, Twitter|32 Comments