Marketers love crunching numbers. It's important to review and analyze data on social media and social networking in context of your business objectives.
Seth Duncan of Beyond Analytics returns to the popular #measurePR Twitterchat to discuss what marketing can learn from public relations analytics.
Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.
Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?
I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, […]
