On Research, Measurement’s Oft-Forgotten Sibling
Estimated Reading Time: 8 minutesSteve King of Emergent Research visited the popular #measurePR Twitterchat to discuss research, the oft-forgotten counterpart to public relations measurement.
Steve King of Emergent Research visited the popular #measurePR Twitterchat to discuss research, the oft-forgotten counterpart to public relations measurement.
These seven posts provide different looks at making connections in social media.
Priya Ramesh of CRT/tanaka dropped by the #measurePR Twitterchat to discuss the agency's approach to measuring the Life... supplemented campaign.
When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.
Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?
OK, that’s my terrible analogy for the day.
Taken […]