Public Relations - Shonali Burke Consulting

15 May 2009

The Ragan Experience

Estimated Reading Time: 4 minutes

Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.

My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose […]

08 Apr 2009

The Adam Lambert Litmus Test

Estimated Reading Time: 3 minutes

Apparently I wasn’t the only one screaming at my television last night.

Why? I’d set my DVR to record “American Idol” (it allows me to skip the commercials), so when I figured enough time had passed in order for me to be able to skip all the ads, I settled in to watch it.

The show ran over. My DVR did not. And I missed watching the one contestant I’d been waiting to see: Adam Lambert.

So what did I do? I logged on to AmericanIdol.com (which […]

By Shonali Burke|Apr 8, 2009|Categories: Measurement & Metrics, Public Relations|Tags: adam lambert, american idol, engagement, Measurement & Metrics, pr, Public Relations|9 Comments

Customer Service: Taking PR From “Good” to “Great”

Estimated Reading Time: 5 minutes

A couple of weeks ago, ZoÃ« Siskos of Social Media Group asked me if I wanted to test-drive a new Ford Escape. Not being a journalist or a car/A-list blogger, I was flattered but curious, and my first reaction was: “Sure, but why?”

ZoÃ«’s goal (ergo, her agency’s) for her client was to get “non-car oriented people in Ford cars to test them out.” Nothing else was required from me: no blog post, nothing. I wasn’t going to be paid for this, and the gas […]

By Shonali Burke|Mar 30, 2009|Categories: Public Relations|Tags: customer service, ford escape, Public Relations, Social Media, social media group, zoe siskos|13 Comments

Balancing the PR Bubble

Estimated Reading Time: 4 minutes

If you follow me on Twitter, you’ll know that I tweet quite a bit. (Today I apparently crossed the 8,110 tweet-mark without realizing it). But every now and then, I’ll “go dark,” as they say in the theater.

You’ll hear from me once, maybe twice a day. Sometimes I just don’t have anything to say; sometimes I don’t come across conversations I want to engage in. And sometimes I happen upon conversations that are so negative or ridiculous or (enter your adjective of choice here ______ ) that I just […]

By Shonali Burke|Mar 20, 2009|Categories: Public Relations, Social Media|Tags: communications, daily show, david gregory, ellen degeneres, iabc, jon stewart, nbc, Networking, Public Relations, today, Twitter|14 Comments