Smear Tactics: Great for BBQ, but PR? Not So Much
Estimated Reading Time: 5 minutesA smear campaign is a terrible PR tactic. How could Burson-Marsteller even think it was ok to undertake one on behalf of Facebook?
13
May 2011
05
May 2011
Public Relations and the Rebirth of Storytelling
Estimated Reading Time: 4 minutesOne of the best things social media has done is bring storytelling back to public relations.
17
Apr 2011
Weekly Roundup: The Spin Sucks Edition
Estimated Reading Time: 2 minutesSeven posts from Gini Dietrich's "Spin Sucks" show why her PR/social media blog is one of the best around today.
28
Mar 2011
What Marketing Can Learn From Public Relations Analytics
Estimated Reading Time: 2 minutesSeth Duncan of Beyond Analytics returns to the popular #measurePR Twitterchat to discuss what marketing can learn from public relations analytics.