ragan - Shonali Burke Consulting

24 Jun 2010

From “Check” to “Checkmate”

Estimated Reading Time: 2 minutes

Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.

This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:

The more things change, the more they remain the same.

So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.

If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really […]

By Shonali Burke|Jun 24, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: ragan, Social Media, strategic communications|7 Comments

On Pontification

Estimated Reading Time: 49 seconds

Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)

Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).

Hey, I can try to pontificate with the best of them. I might not beat ’em at their game, but you can’t knock a girl for trying, can you?

Hope you see you at […]

By Shonali Burke|Jun 23, 2010|Categories: Public Relations, Speaking & Presenting|Tags: potomac techwire, ragan, Speaking & Presenting|0 Comments

How Did I Land On Elm Street?

Estimated Reading Time: 6 minutes

That nightmarish image you see? That’s how I felt last night… though I’m a little better today.

I was having a perfectly good day, chugging along with work, getting ready for the first-ever Women Grow Business Boot Camp, looking forward to today’s #140conf: DC, and maintaining a relatively sunny disposition despite the three-hour power outage we had.

Then, my hard drive crashed.

The laptop hung. I shut it down. When I tried to restart it, it started singing. I kid you not. “Doo-doo-doo-doo… ” I thought there was a bird in my […]

By Shonali Burke|Jun 17, 2010|Categories: Personal, Social Media|Tags: hard drive crash, jackson wightman, janet falk, laptop. geek squad, laptopmd, nightmare, ragan|7 Comments

The Ragan Experience

Estimated Reading Time: 4 minutes

Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.

My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose […]