roi - Shonali Burke Consulting

14 Apr 2011

Bad PR Measurement Gets a Smackdown

Estimated Reading Time: 9 minutes

The April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.

By Guest Contributor|Apr 14, 2011|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, ave, metrics, PR measurement, roi, sean williams, value of a Facebook fan|5 Comments

Measuring Public Relations: ROI and Unicorns

Estimated Reading Time: 6 minutes

When it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.

By Shonali Burke|Nov 16, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: don bartholomew, olivier blanchard, roi, seth duncan, unicorns|8 Comments

Holiday Cards, PR and ROI

Estimated Reading Time: 8 minutes

Heads up: I ramble quite a bit through this post, so if you’re hell-bent on reading it, you might want to settle in with a cup of hot cocoa. On the plus side, there are some pretty pictures involved. Having said that, read on!

It’s two days until Christmas Day (which we do celebrate). Though I still have a lot of festive “stuff” to do, I’m not feeling as manic as I was yesterday.

That’s because I finally got our Christmas holiday cards out yesterday. And […]

By Shonali Burke|Dec 23, 2009|Categories: Measurement & Metrics, Personal, Public Relations|Tags: basset, christmas, dogs, holidays, john mccrea, kodakgallery, lola, Measurement & Metrics, ofoto, plaxo, pr, Public Relations, roi|11 Comments