Social Media - Shonali Burke Consulting

13 Apr 2009

Of Job Hunting, Cologne… and Twitter

Estimated Reading Time: 6 minutes

On April 2, a few friends and I put on the “Dream Team” hats that Ned Lundquist, ABC, bestowed on us some years ago, to help folks “Pimp My Job.”

What on earth is “Pimp My Job,” you ask?

If you subscribe to Ned’s free, weekly “Job of the Week” newsletter, which I sometimes guest-edit, you know what we’re about. But in essence, we’re a group of communicators from near and far who provide advice – sometimes mercilessly – to those […]

By Shonali Burke|Apr 13, 2009|Categories: Career Development, Social Media|Tags: beth harte, Career Development, iabc, jobs, jotw, kate perrin, ned lundquist, Networking, Social Media, Twitter|4 Comments

30 Mar 2009

Customer Service: Taking PR From “Good” to “Great”

Estimated Reading Time: 5 minutes

A couple of weeks ago, ZoÃ« Siskos of Social Media Group asked me if I wanted to test-drive a new Ford Escape. Not being a journalist or a car/A-list blogger, I was flattered but curious, and my first reaction was: “Sure, but why?”

ZoÃ«’s goal (ergo, her agency’s) for her client was to get “non-car oriented people in Ford cars to test them out.” Nothing else was required from me: no blog post, nothing. I wasn’t going to be paid for this, and the gas […]

By Shonali Burke|Mar 30, 2009|Categories: Public Relations|Tags: customer service, ford escape, Public Relations, Social Media, social media group, zoe siskos|13 Comments

06 Mar 2009

PR, Please Think It Through

Estimated Reading Time: 4 minutes

Twitterverse was buzzing about Skittles‘ foray into social media this week. No, I’m not going to give you my take on that, there are quite enough of those already. I did find Laura Fitton’s early summary of it extremely interesting, though, and Lauren Vargas’ and Liana “Li” Evans’ posts summed up my opinion beautifully.

My point is this: when you embark on PR of any kind, have you thought it through?

In my mind, it doesn’t matter […]

By Shonali Burke|Mar 6, 2009|Categories: Public Relations, Social Media|Tags: communications, contingency, crisis communications, laura fitton, lauren vargas, liana evans, planning, Public Relations, Social Media, Twitter|11 Comments

27 Feb 2009

Home Is Where The Mouse Is… Maybe

Estimated Reading Time: 8 minutes

A few days ago, Pew Research’s “Daily Number” was 38%: the percentage of Americans who, having lived in more than one place, don’t consider their current community home. Given that this is a country of immigrants, that isn’t surprising, and a feeling I (a naturalized American of East Indian origin) can relate to.

A couple of days later, we had a friend over for lunch. Canadian-born, he’s worked all over the world, including in several African countries, and now calls Liverpool, U.K., home. At one point he asked, […]

By Shonali Burke|Feb 27, 2009|Categories: Public Relations, Social Media|Tags: facebook, Internet, Pew Research, pr, Public Relations, Shannon Paul, Social Media, Twitter|4 Comments