When #measurePR met Klout
Estimated Reading Time: 4 minutesMegan Berry, Klout's marketing manager, joined the popular #measurePR Twitterchat to answer questions on the controversial influence scoring tool.
28
Jun 2011
28
Oct 2010
PR Is As PR Does
Estimated Reading Time: 2 minutes"Media" is an important part of "PR," but it's not the only part. That's what I hope to drive home in today's #netsol Twitterchat.
02
Sep 2010
Making The Most Of A Twitter Chat
Estimated Reading Time: 8 minutes
Huddle, huddle, roil and muddle
I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created.
Image: Maria Johnson via Flickr, CC 2.0
It drove me nuts.
The stream moved so quickly, it was really hard to keep up with what was going on. And if there’s one thing I pride myself on, it’s being able to keep up with several things at once or, as the jargonites […]
01
Sep 2010
Social Media ROI v. Impact: Don’t Confuse The Two
Estimated Reading Time: 3 minutes
What exactly is ROI?
What is social media ROI?
Image: Mark Smiciklas via Flickr, CC 2.0
Is ROI or “impact” more important? Or are they equally important?
Should companies starting out in social media be concerned about ROI?
These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.