“No” is Not a Dirty Word
Estimated Reading Time: 4 minutesIn PR, we're so used to saying "yes," sometimes we forget it's necessary, once in a while, to say "no."
In PR, we're so used to saying "yes," sometimes we forget it's necessary, once in a while, to say "no."
Awards programs such as IABC/DC Metro's Silver Inkwells are a great place to make new contacts, renew old ones, and learn from the winning entries.
Building a good measurement program is similar to building a house of bricks, not sand. That's what my PRSA presentation will focus on.
With the Gap logo debacle still fresh on my mind, these seven posts explore "minding the gap" in different ways.