What exactly is ROI?
What is social media ROI?
Image: Mark Smiciklas via Flickr, CC 2.0
Is ROI or “impact” more important? Or are they equally important?
Should companies starting out in social media be concerned about ROI?
These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.
Exactly a week ago, something really really really good happened to/for me.
Even though I couldn’t officially spill the beans, I had to tell my friends (of course).
They were equally happy for me and, I suspect, a little frustrated that it would take me a week to come clean. This was my Facebook post that day:
A week hence
Now, that day has come, and I can officially tell you…
Today marks my debut as a […]
Something spammy this way comes
As someone who occasionally has to ride the DC area public transit system, I signed up for email alerts from WMATA, the transit authority than runs the oft-plagued system.
Since yesterday, I’ve received 22 email “alerts” from them.
Not one of them has anything to do with delays or the lack thereof on any of the Metro lines.
Instead, they invite me to:
… take advantage of “killer prices” on certain prescription drugs,
Tura-lura-Luray
By the time you read this, I will be on my way to Virginia’s Luray Caverns. Maybe I’ll even come back with photos like this one.
Let me rephrase that. I hope I will be on my way to Luray Caverns.
This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into.
He broke the last one. […]