Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

25 Sep 2009

In-a-Flash Aloo Gobhi

Estimated Reading Time: 2 minutes

I don’t know about you, but to me, the best way to enjoy vegetables is not to steam or boil them until they’re mush, but to temper and cook them with just the right amount and mix of seasonings – sometimes not very many – so that you can really experience the inherent goodness of the vegetable.

In that spirit, here is my recipe for Aloo Gobhi, or potato and cauliflower curry, one of the best ways (IMNSHO) to eat cauliflower. It’s a staple in Indian homes, and fast becoming a favorite in […]

By Shonali Burke|Sep 25, 2009|Categories: Public Relations|Tags: cauliflower, Cooking, pat elliott, recipes|3 Comments

24 Sep 2009

Media By, For, And Of the Masses

Estimated Reading Time: 2 minutes

I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article).

That’s really not a “a-ha” moment for me, despite all the ballyhoo the ongoing debate about traditional media being dead. But it’s an interesting read, and I was fascinated by the way they tried […]

By Shonali Burke|Sep 24, 2009|Categories: Measurement & Metrics, Public Relations|Tags: first amendment center, IPR, Measurement & Metrics, Media, prweek, sean williams|0 Comments

23 Sep 2009

DC Conference Mania

Estimated Reading Time: 3 minutes

There are two great events coming up in DC next week that I’m really looking forward to. Here’s my not-so-subtle pitch for you to come and be a part of them, if your schedule and wallet allow, because I think they’re smart conferences for smart people to attend.

The first is the Grow Smart Business conference on Tuesday, Sept. 29 (you’ll have noticed my blog’s been sporting the badge recently). I was lucky enough to be invited to it and I can’t wait to hear from Chris […]

By Shonali Burke|Sep 23, 2009|Categories: Career Development, Speaking & Presenting|Tags: bob london, chris anderson, communitelligence, david henderson, grow smart business, iabc washington, jack holt, jill foster, mark phillips, mark warner, marke weiner, ned lundquist|5 Comments

22 Sep 2009

Job Hunting? Give JobShouts a Holler

Estimated Reading Time: 8 minutes

I came across JobShouts the way I seem to come across many new things these days: on Twitter. I’m not looking for a job (hey, my boss is very good to me), but I know many people who are, and for them, it’s definitely worth investigating.

According to its website, JobShouts is “no longer just a job board in the traditional sense,” but “a job search engine integrated with social media, helping to create connections and deliver better matching results for both employers and job seekers.”

Basically, you […]

By Shonali Burke|Sep 22, 2009|Categories: Career Development, Social Media|Tags: alison doyle, job hunting, jobshouts, michael quale, robin eads, Twitter|6 Comments

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