Do Unto Others
Estimated Reading Time: 43 secondsIs social media a good environment to apply the "golden rule" in? I think so.
09
Oct 2010
07
Oct 2010
Seven Ways To Set Your Presentations On Fire
Estimated Reading Time: 10 minutes
I don’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on.
“Sizzlin’!”
Image: heal and inspire via Flickr, Creative Commons
“Crush it!”
“Kill it!”
Whatever. We’re a bloodthirsty lot and happy to be so.
This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation.
Today, I wanted to share seven lessons I learned as I prepared for Ignite DC No. 5, an experience […]
29
Sep 2010
How Pepco Can Power Up Its Communications
Estimated Reading Time: 12 minutes
Yesterday
I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.
Image: Féron Benjamin via Flickr, Creative Commons
As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.
First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.
Who knows what […]
07
Sep 2010
Want Social Media Evangelizers? Be Social
Estimated Reading Time: 1 minute
Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.
Who’s in customer service?
I’m not a customer service “professional.”
We all are
But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.
I’ve written before about how customer service can take PR from good to great. […]