Public Relations

01 Oct 2010

When #measurePR Became A Campfire

Estimated Reading Time: 3 minutes

“Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…”

If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.

I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).

Frankly, when I was 11 years old, I didn’t think about stuff like that.

Because it’s a great campfire song?

Image: Ville […]

By Shonali Burke|Oct 1, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: alan chumley, campfire, girl guides, katie paine, priya ramesh, waltzing matilda|0 Comments

29 Sep 2010

How Pepco Can Power Up Its Communications

Estimated Reading Time: 12 minutes

Yesterday

I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.

Image: FÃ©ron Benjamin via Flickr, Creative Commons

As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.

First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.

Who knows what […]

By Shonali Burke|Sep 29, 2010|Categories: Business Building, Public Relations, Social Media|Tags: andre francis, duke energy, integrated communication, lisa hoffmann, pepco|19 Comments

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