communications - Shonali Burke Consulting

20 Mar 2009

Balancing the PR Bubble

Estimated Reading Time: 4 minutes

If you follow me on Twitter, you’ll know that I tweet quite a bit. (Today I apparently crossed the 8,110 tweet-mark without realizing it). But every now and then, I’ll “go dark,” as they say in the theater.

You’ll hear from me once, maybe twice a day. Sometimes I just don’t have anything to say; sometimes I don’t come across conversations I want to engage in. And sometimes I happen upon conversations that are so negative or ridiculous or (enter your adjective of choice here ______ ) that I just […]

By Shonali Burke|Mar 20, 2009|Categories: Public Relations, Social Media|Tags: communications, daily show, david gregory, ellen degeneres, iabc, jon stewart, nbc, Networking, Public Relations, today, Twitter|14 Comments

10 Mar 2009

To ABC or Not, That is the Question

Estimated Reading Time: 10 minutes

A couple of weeks ago we started talking about accreditation on Twitter (at least, I did). I serve on IABC’s Accreditation Council so, clearly, think it’s a good thing. I was curious about what others thought, so I asked my networks why they had pursued, or were pursuing, accreditation, and what value they derived from it.

What’s the Value of Accreditation?

The response overwhelmed me, not just by how many there were, but by how strongly people feel about accreditation.

There were […]

By Shonali Burke|Mar 10, 2009|Categories: Career Development, Public Relations|Tags: accreditation, amy mengel, bill spaniel, communications, dora smith, education, iabc, jason king, jotw, mary hills, maureen ryan, mba, ned lundquist, pr, Public Relations, Shel Holtz, sue johnston, Training|26 Comments

06 Mar 2009

PR, Please Think It Through

Estimated Reading Time: 4 minutes

Twitterverse was buzzing about Skittles‘ foray into social media this week. No, I’m not going to give you my take on that, there are quite enough of those already. I did find Laura Fitton’s early summary of it extremely interesting, though, and Lauren Vargas’ and Liana “Li” Evans’ posts summed up my opinion beautifully.

My point is this: when you embark on PR of any kind, have you thought it through?

In my mind, it doesn’t matter […]

By Shonali Burke|Mar 6, 2009|Categories: Public Relations, Social Media|Tags: communications, contingency, crisis communications, laura fitton, lauren vargas, liana evans, planning, Public Relations, Social Media, Twitter|11 Comments

05 Mar 2009

Clicking Our Way To Ending Hunger

Estimated Reading Time: 2 minutes

Yesterday I came across an interesting article: “What Would You Never Sell, Though Desperate For Money?” in the Chicago Tribune (hat tip to @ColonelTribune). That’s a relevant question in these times.

But what if you didn’t even have that option? What if you didn’t have anything you would never sell… to keep a roof over your head, or stay reasonably healthy, or put food on the table?

Not a pleasant thought, huh?

Through the Communicator’s Lens

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By Shonali Burke|Mar 5, 2009|Categories: Social Media|Tags: cause, charity, chicago tribune, children, communications, community, facebook, hunger, Nonprofit, share our strength, sxsw, Twitter, tyson foods|3 Comments