The Magic That is Apple
Estimated Reading Time: 6 minutesApple isn't top of mind when it comes to companies excelling at customer service, but its products make evangelizers out of its customers.
22
Jun 2011
12
Jan 2011
When Public Relations, Social Media And Customer Service Converge
Estimated Reading Time: 12 minutesMy Eidia Lush experience showed it's more and more important to realize that public relations, social media and customer service are converging day by day.
29
Dec 2010
Embrace Hate, Desire Dissent, For Social Media Success
Estimated Reading Time: 8 minutesSocial media is great for customers expressing satisfaction, but even better for hearing about customer dissatisfaction and turning them into evangelizers.
07
Sep 2010
Want Social Media Evangelizers? Be Social
Estimated Reading Time: 1 minute
Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.
Who’s in customer service?
I’m not a customer service “professional.”
We all are
But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.
I’ve written before about how customer service can take PR from good to great. […]